From Our Family
to Yours
Happy Line Toys was founded in 2006 by a family with over 50 years of experience in the toy industry. What started as a small importer in Hong Kong quickly grew into a global brand rooted in creativity, reliability, and warmth.
Today, our headquarters in Santiago, Chile, connects our family-run values with a worldwide network. From Asia to the Americas, we bring play to life in more than 45 countries—never forgetting the family spirit that brought us here.
Play with Purpose
More than toys—tools for imagination
We design and manufacture toys that inspire curiosity and joyful learning. Whether it’s through our own brands or exclusive OEM/ODM projects, we bring high-quality, safe, and affordable toys to children worldwide.
Safe & sustainable: We use certified non-toxic materials and develop eco-conscious packaging.
Developmental focus: Every product encourages creativity, empathy, and cognitive growth.
Custom solutions: We proudly partner with global retailers to deliver original designs and tailored solutions.
At Happy Line, we believe play should be purposeful, inclusive, and built to last.
Joyfully responsible, Passionately curious
We believe that the best toys are built with heart
and that success means staying true to who we are.
Here’s what we stand for:
Family first
We nurture a workplace that feels like home.
Creativity & curiosity
We celebrate ideas that challenge and inspire.
Integrity & quality
We do what’s right, not what’s easy.
Sustainability matters
We create for the future we want to see.
Play is for everyone
We promote inclusive, joyful experiences across cultures.
Smiles Around the World
We’re proud to be recognized by global parents and award programs for our thoughtful design, affordability and lasting play value.
“Happy Line toys are part of our daily routine. They’re safe, creative, and full of surprises.” – Carolina, mother of two (Mexico)
“As a preschool educator, I value toys that grow with the child. Happy Line products are brilliant for early learning. – Sandra, teacher (Germany)
Proud recipients of UK Mums’ Choice Awards, Mums TV Picks, and more.
People Behind the Play
Our team is a blend of creative minds, passionate makers, and dedicated partners. We’re proud to be family-owned and globally minded with leadership in Santiago, sourcing in Hong Kong and design rooted in joy.
Interested in working with us?
Whether you’re a distributor, brand partner, or simply want to know more—let’s connect.
